The Psychology of Cringe: Why We Squirm and What It Reveals About Us

Introduction: That Unmistakable Feeling

Imagine you’re at an outdoor cafe with a new friend. The conversation is flowing, and you’re feeling comfortable. Suddenly, music begins to blast from an adjacent courtyard. Your friend’s eyes light up. They stand up, move into the open space, and begin to dance—with an unwavering focus and a commitment to their own bad choreography. A moment later, a trained street performer appears, boombox in hand, visibly confused by this stranger who has unknowingly crashed their act.

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