How One Woman’s Passion for Sustainability Turned Into a Thriving Hair Care Brand
The Inspiring Journey of Flora Florico: A Sustainable Hair Care Revolution
The journey of creating something meaningful is often paved with challenges, but for Sarah Close, the highs have been exhilarating and addicting. At 27, Sarah lives just outside San Diego with her husband Brett and runs a thriving business, Flora Florico, which brought in $180,000 in 2024. Her passion for sustainability and innovation has propelled her hair care brand to the forefront of the industry.
The Spark of an Idea
Flora Florico was born from a desire to reduce plastic waste. Sarah started with a simple vision: to create hair care products that not only deliver luxurious experiences but also minimize environmental impact.
“I began experimenting in my kitchen, using ingredients I bought online. I tested my creations on friends, and their enthusiastic feedback gave me the confidence to launch,” Sarah shares. Her products, which mimic the rich lather of liquid shampoos and conditioners, quickly gained popularity for their eco-friendly benefits.
From Farmer’s Markets to TikTok Fame
The journey started modestly, with Sarah selling her products at a local farmer’s market. Armed with a small budget, she purchased ingredients, molds, and paper for labels. As demand grew, she launched a website and turned to TikTok to promote her brand.
“TikTok was a game-changer. It became my primary marketing tool, catapulting our sales and expanding our reach,” Sarah recalls. Today, 80% of Flora Florico’s revenue comes from online sales.
Navigating Finances and Growth
The early days weren’t easy. Both Sarah and Brett, who worked as an associate therapist and part-time barista, earned modest incomes. “We lived frugally, splitting expenses and prioritizing investments into the business,” Sarah explains.
This year, with the business flourishing, they’ve found financial relief. “It’s a big weight lifted. Now we can enjoy simple pleasures like dining out with friends or treating ourselves occasionally.”
Expanding Horizons
Flora Florico’s products are now available in Whole Foods, online, and through independent retailers nationwide and internationally. Despite this success, Sarah hasn’t spent a cent on traditional marketing.
Looking ahead, she plans to invest in marketing to increase exposure and grow her customer base. Another priority is scaling up manufacturing. “Currently, we make everything in-house at our warehouse. To grow, we need more machines and a clearer financial strategy,” Sarah says.
A Vision for the Future
Sarah’s ultimate goal is to make Flora Florico a mainstream personal care company. Her journey exemplifies passion, resilience, and the belief that even small steps can lead to significant change.
“I didn’t choose this path—it felt like something I had to do. I was compelled to see what would happen if I put my idea into the world,” she concludes.
Sarah’s story is a testament to the power of perseverance and the impact of sustainable innovation. Flora Florico is more than a brand; it’s a movement toward a greener, more conscious future.
This morning, I woke up at 4:30 a.m.—earlier than most but not unusual for me these days. As I sipped my coffee, I reflected on the rhythms of life and the growing discontentment many people feel with the traditional employment system.
It’s Thursday; not that it matters much anymore. When you choose a life unbound by others’ schedules, weekends lose their significance. The days blend together, marked only by the rising and setting of the sun. But these quiet hours bring clarity, and lately, I’ve been pondering the growing frustration with corporate careerism, debt, and the societal value system that ties personal worth to vocation.
The Broken System
For years, we’ve been told that a career is the pinnacle of achievement—that our worth is intrinsically linked to what we do for a living. The first question at a social gathering is always, “What do you do?” It’s a coded way of gauging status, worth, and identity. But here’s the truth: The idea of a career, as it was sold to us, is dead.
Our society operates on a fiat currency system that is, quite literally, backed by nothing. Money is a debt instrument, printed out of thin air and tied to systems that don’t value your time or effort. The realization hit me like a brick when I learned that the U.S. government considers student loans—over $2 trillion worth—its “greatest financial asset.”
Think about that. Our government sees the crushing debt of millions of Americans not as a problem to solve but as a balance sheet triumph. It’s a stark reminder that the value system we’ve built is inherently valueless.
Decoupling Worth from Work
When you predict an entire society on “making the digit go up”—increasing profits, reducing costs, and prioritizing metrics over meaning—the worker’s time and effort are devalued. Yet we continue to define ourselves by the very system that exploits us.
But here’s the shift: You don’t need a job to have value. You need work.
Work is different from a job. Work is the meaningful activity that gives purpose to your days. It can be anything—renovating a home, creating art, maintaining your health, or even starting a small business.
I’ve done it all: painted houses, renovated properties, created content, and more. None of it was a “job” in the traditional sense, but all of it was work. And it’s through work—not a job—that we find fulfillment and self-worth.
The Path Forward
Breaking free from the corporate machine doesn’t mean abandoning responsibility. We still need to pay bills, eat, and sustain ourselves. But we don’t need to tie our identity to a career or job title.
Start small:
- Identify Your Skills: Everyone has something valuable to offer. Maybe it’s a trade, a creative talent, or a knack for problem-solving.
- Pursue Independence: Consider starting a small business. Register with the state, get an EIN, and build something of your own. Even if it fails, the experience is invaluable.
- Shift Your Mindset: Stop chasing the elusive “perfect job.” Focus instead on meaningful work that aligns with your values and skills.
And most importantly, live within your means. Keep your expenses low, treat yourself occasionally, and remember that life isn’t about accumulating wealth—it’s about finding purpose.
A Final Thought
This system isn’t going to change overnight. The powers that be can manipulate currency, confiscate savings, or crash markets, but they can’t take away your ability to adapt and thrive. Your value isn’t tied to the digits in your bank account or the title on your business card.
Live intentionally, work purposefully, and decouple your self-worth from societal expectations.
If this resonated with you, let me know. These are the thoughts I wake up with and share each day. If you’re new here, my name’s Raymond. Thanks for reading, and I look forward to hearing your thoughts.
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To Those Dreaming of Starting
If you’ve been waiting for the perfect moment, let me tell you: it doesn’t exist. The best time to start is now.
Take one small step, then another, and let the process guide you. You’ll discover that living your dream is hard work, but it’s worth every challenge.
So, don’t overthink it. Don’t let self-doubt win. Start creating. The journey is where the magic happens.
And remember, don’t take it all too seriously. Just enjoy the ride.
Ready to chase your dream? Let’s go.
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Which innovation excites you the most? Let us know in the comments and share this with someone who needs to see what the future holds! 🚀
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